The 5000 Best Sale & Promotional Names & Ideas Ever Compiled

 
9780967458656: The 5000 Best Sale & Promotional Names & Ideas Ever Compiled

"The 5000 Best Sale & Promotional Names & Ideas Ever Compiled" contains more than 5000 names, titles, events, and ideas for running almost any kind of sale or promotiom you could ever want to have. When it comes to a sale, the name is everything! However, the real benefit of this book is serving as a spring board for ideas of your own. Many of the titles can be combined which creates an infinite amount of possibilities. This book will not only be your ready reference guide for both price and non-price promotions, but it will also be your source of great ideas that you can implement immediately. It will help you underatand the Misery Meter and the effect it has on your business and guide you through the process of creating a power house Promotional Calendar. In addition, it will show you why it's more than just price that will draw throngs of people to your business.

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About the Author:

Rick Segel, CSP (Certified Speaking Professional). a seasoned retailer of 25 years, owned onw of New England's most successful independent woman's specialty stores. He is a contributing writer for over 25 national and international publications and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retailers Association of Massachusetts and is currently serving on the Boards of Directors for five corporations and associations. Rick is an internationally recognized speaker who has WOWed over 1700 audiences on 3 continents and in 47 states. He has authored five audio programs, two training videos, and nine books. "Retail Business Kit for Dummies", published by Wiley, Inc., became the #1 selling retail how-to book in the United States in January 2002. "Laugh & Get Rich" has been critically acclaimed as a must read for its insightful outlook at our entertainment based society and has been translated into Japanese, Chinese, and Korean. "How to Become the Preferred Vendor" is a collection of tips and techniques that help vendors creste profitable relationships with retailers. Rick has appeared on over 100 radio and TV shows, including "Chronicle" and the "Sally Jesse Raphael Show".

Review:

"Rick, you hit a home run with this book. It has saved me more time in coming up with the right promotion for the right place at the right time. Thank you, thank you, thank you!" --Margie Johnson, President, Shop Talk

"My downtown retailers love this guide! Not only does it simplify their promotional planning process, but I can also use it for community-wide events. It's a winner." --Dan Carmody, Downtown Improvement District, Fort Wayne, IN

"I love the Misery Meter concept. You really don't have to mark everything down to get people into the store. I now look at my business with a whole new perspective." --Amanda Burgess, President, What to Wear

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Rick Segel
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