Hands-On Strategy : The Guide to Crafting Your Company's Future, 2nd Edition

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9780967869605: Hands-On Strategy : The Guide to Crafting Your Company's Future, 2nd Edition
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Hands-On Strategy: The Guide to Crafting Your Company's Future shows you how to combine the brilliant strategy concepts of the 1980s ( from Michael Porter and Russell Ackoff) and the 1990s (from Gary Hamel, C.K. Prahalad and many others) so your company can grow its value rapidly. The great contribution of the 1994 edition was to present a proven framework for strategy development. The completely rewritten 2nd edition presents a new, breakthrough approach to stategy implemenation plus new chapters on people driven strategy and leading change/result-based leadership.

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From the Publisher:

The superb academic and business credentials of the author bridge the gap between strategy as it is taught in business schools and the actual implementation of this concept in the business world. Using a step-by-step approach, Finnie presents a practical, useful and goal-oriented guide to strategy development that promotes high sales, profits and shareholder value. He explains how to use business strategy tools as weapons to fight short- and long-term battles for profitability and market share.

About the Author:

William C. Finnie is a strategy consultant and director of the Business Consulting Group at Grace & Company, one of Missouri's largest locally-owned CPA firms. Bill, a frequent speaker ans seminar leader on business and marketing strategy, is an adjunct professor at Washington University, where he has taught 2nd year MBA's for 23 years. Since 1991, Bill has written the "Marketing Trends" column in the St. Louis Business Journal.

He has a B.S. in Engineering from Washington University and a PhD from Wharton. He spent 26 years at Anheuser-Busch, including 15 years in senior management.

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Finnie, William C.
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William C. Finnie
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ISBN 10: 0967869609 ISBN 13: 9780967869605
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