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The Unfair Advantage: Sell with NLP! is an audio version of the book with the same title. It is read by the author. What you will hear and learn from this audiobook will forever change how you talk to people, write letters or e-mails, or make a sales presentation.
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This book is unique in its emphasis on proven practical techniques. It is not a "motivation" book, because successful sales results is all the motivation you need. The Unfair Advantage began when a client told me they wanted to avoid "coming in second", as they described it. Over a fifteen year period, the program grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.About the Author:
Dr. Duane Lakin is a consulting psychologist with over 25 years of experience consulting to businesses and training people in how to use NLP (neurolinguistic programming) to see real results from their efforts. He has helped companies in the US, UK, Canada, Russia, Hungary, and Italy learn to speak and write more effectively and get better results from their sales and marketing efforts.
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