Marketing Phrase Book - Softcover

Gail Hamilton

Softcover

ISBN 10: 0968085342 ISBN 13: 9780968085349

Publisher: Hamilton House (Canada), 1999

Synopsis

A highly useful thesaurus of marketing phrases designed to help create successful promotions for everyone with a product, service or idea to sell. Phrases that inform, excite and persuade. Add instant punch the easy way to your letters, sales packages, brochures, flyers, presentations, web pages, ads, talks, catalogs, phone calls and much more. p>Please Note: This book is streamlined for those with smaller marketing needs.
For those who wish a much larger, more comprehensive resource, please check out theMarketing Phrase Book Professional Edition, ISBN 978-0-9680853-9-4. which has just been updated and expanded with more special sections to meet every possible marketing demand.

About this title

From the Publisher:

We’ve made it so easy for you! In thesaurus form, the phrases are organized alphabetically by key word. Look up your key word, find a fabulous selection of ready-to-use promotional phrases containing that word, complete with cross- referencing and tons of synonyms. The information is presented in clear, user-friendly bulleted lists for speedy reference. Add the name of your product or service and your promotions start selling immediately.

And that’s not all! You also get these very valuable additional sections:

Mix and match combinations to NAME THAT SALE

Pages of attention-gripping EXCLAMATIONS make customers take notice

Persuasive wordings for your all-important REPLY COUPON

Hard-working UTILITY PHRASES to help your ideas really flow

POWER WORDS – the priceless core vocabulary of selling. The most dynamic "trigger" words in marketing, such as "amazing", "unbeatable", "reliable", "winning", "state-of-the-art", etc. are grouped by idea so put your finger on the one with the biggest sales punch for you.

From the Author:

Small Business Owners: If you produce your own advertising, the Marketing Phrase Book is a must. Reach more people, get attention faster, boost your sales – all while freeing up precious time to spend on your business.

New Entrepreneurs: You've got a great idea. Now you have to make it work. The Marketing Phrase Book lets you quickly learn the language that attracts customers and racks up sales. Add instant professional polish to your promotions and pizzaz to your everyday selling techniques without hiring expensive outside expertise. Most important of all, get a head start on success when you need it most.

Salespeople and Executives: Does your livelihood depend on your ability to promote your company's product or service? The Marketing Phrase Book helps you turn out terrific letters, persuasive proposals and reports, compelling speeches and sales talks, and dynamite presentations. Give yourself that crucial competitive edge and leave the competition in the dust

Marketing Professionals: Whether you're part of an advertising agency, a public relations firm or the company marketing department, the Marketing Phrase Book remains an endlessly valuable resource. When you're expected to repeat your last triumph with something equally brilliant, only different, you and your staff can have all the red-hot advertising language at hand for speedy reference. Make the Marketing Phrase Book a solid foundation for your own creativity. Revitalize and update your work. Save valuable time and come out on top when you're under pressure to perform.

About this edition

• Publisher: Hamilton House (Canada)
• Publication date: 1999
• ISBN 10: 0968085342
• ISBN 13: 9780968085349
• Binding: Paperback
• Edition number: 2
• Number of pages: 352