Gail Hamilton Marketing Phrase Book

ISBN 13: 9780968085394

Marketing Phrase Book

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9780968085394: Marketing Phrase Book
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The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow.

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From the Publisher:

A comprehensive reference, the Marketing Phrase Book, Professional Edition is meant to put everything to you need to market in one place. And we've made it so easy! The phrases are organized alphabetically by key word. Look up your key word, find a vast selection of ready-to-use promotional phrases containing that word, complete with cross- referencing and tons of synonyms. The information is presented in clear, user-friendly bulleted lists for speedy reference. Add the name of your product or service and your promotions start selling immediately.

And that's not all! You also get these very valuable extras:
Mix and match combinations to Name that Sale
Pages of attention-gripping Exclamations to make customers take notice
Persuasive wordings for your all-important Reply Coupon
Hard-working Utility Phrases to help your ideas really flow
Power Words - the priceless core vocabulary of selling. The most dynamic "trigger" words in marketing, such as "amazing", "unbeatable", "reliable", "winning", "state-of-the-art", etc. are grouped by idea so put your finger on the one with the biggest sales punch for you.

From the Author:

Small Business Owners: If you produce your own advertising, the Marketing Phrase Book is a must. Reach more people, get attention faster, boost your sales - while freeing up precious time to spend on your business.

New Entrepreneurs: You've got a great idea. Now you have to make it work. The Marketing Phrase Book lets you quickly learn the language that attracts customers and racks up sales. Add instant professional polish to your promotions and pizzaz to your everyday selling techniques without hiring expensive outside expertise. Most important of all, get a head start on success when you need it most.

Salespeople and Executives: Does your livelihood depend on your ability to promote your company's product or service? The Marketing Phrase Book helps you turn out terrific letters, persuasive proposals and reports, compelling speeches and sales talks, and dynamite presentations. Give yourself that crucial competitive edge and leave the competition in the dust.

Marketing Professionals: Whether you're part of an ad agency, a PR firm or the company marketing department, the Marketing Phrase Book remains an endlessly useful resource. When you're expected to repeat your last triumph with something equally brilliant, only different, you and your staff can have all the red-hot advertising language at hand for speedy reference. Make the Marketing Phrase Book a solid foundation for your own creativity. Revitalize and update your work. Save valuable time and come out on top when you're under pressure to perform.

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Book Description Hamilton House (Canada), United States, 2009. Paperback. Condition: New. Revised.. Language: English . Brand New Book ***** Print on Demand *****. The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow. Seller Inventory # APC9780968085394

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Book Description Hamilton House (Canada), United States, 2009. Paperback. Condition: New. Revised.. Language: English . Brand New Book ***** Print on Demand *****.The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow. Seller Inventory # APC9780968085394

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Book Description Hamilton House. Paperback. Condition: New. 436 pages. Dimensions: 9.0in. x 6.0in. x 0.9in.The Marketing Phrase Book is a comprehensive thesaurus of marketing phrases. This huge, one-stop resource is designed to help everyone with a product, service or idea to sell create dynamic promotional material quickly and easily. Thousands of positive, action-oriented phrases are organized by key word in easy-to-use bulleted lists with cross-referencing and rich alternative word choices. At 436 pages, the book is loaded with specialized bonus sections dealing with Telemarketing, the Internet and Technology, Contests and Sweepstakes, Saying Thank You, Power Words, Color Names, Envelope Teasers and much, much more. The book also acts as a giant idea bank designed to spark fresh new marketing concepts adaptable to all needs and media, including the Web. The priceless core vocabulary of selling is finally all in one place - at the fingertips of anyone who wants to make their profits grow. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780968085394

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