Terry Axelrod The Joy of Fundraising

ISBN 13: 9780970045560

The Joy of Fundraising

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9780970045560: The Joy of Fundraising
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The Joy of Fundraising will teach you to shift your thinking, focus, and actions to an abundance-based approach that attracts long-term donors who are passionate about your mission. Challenging long-held assumptions of scarcity-based fundraising, The Joy of Fundraising gives you a simple, powerful recipe for long-term fundraising success. Author Terry Axelrod, fundraising expert and founder of Benevon (formerly Raising More Money), condenses her years of teaching into powerful gems of fundraising advice that can benefit anyone with a cause to support. Rather than suffering on the annual fundraising treadmill, you will learn the true joy of fundraising allowing your donors to contribute to a cause they believe in and generate sustainable funding.

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"The Joy of Fundraising" offers a new way of looking at fundraising. Once you shift your thinking from a context of scarcity to one of abundance, you will find the people who naturally want to give to your cause. This book will teach you how to shift your thinking, focus, and actions to an abundance-based approach that attracts long-term donors who are passionate about your mission.Author Terry Axelrod is an international fundraising expert and founder of Benevon (formerly Raising More Money), a fundraising training organization that teaches this mission-based approach through workshops and coaching programs. This system has guided thousands of nonprofits to a more effective--and enjoyable--way of fundraising.Now, Axelrod condenses her years of teaching into powerful gems of fundraising advice that can benefit anyone with a cause to support. Rather than suffering on the annual fundraising treadmill, you will learn the true joy of fundraising--allowing your donors to contribute to a cause they believe in and generate sustainable funding. Best of all, you will have fun doing it!

About the Author:

TERRY AXELROD, founder and CEO of BenevonTM (formerly Raising More Money), has over 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship. Terry created the Benevon Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 years as well as national recognition of the program including a cover story in the Chronicle of Philanthropy. Author of the Raising More Money series and The Joy of Fundraising, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Benevon and each of its programs. "The donors are truly out there wanting to contribute; it's up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully." Terry currently serves as a Director of the Giving Institute, a Trustee of the Greater Seattle Chamber of Commerce, and Life Trustee of Swedish Medical Center. She received her Masters of Social Work and Bachelors Degrees at the University of Michigan.

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Terry Axelrod
Published by Benevon Publications (2006)
ISBN 10: 0970045565 ISBN 13: 9780970045560
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Book Description Benevon Publications, 2006. Hardcover. Condition: New. Never used!. Seller Inventory # P110970045565

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