P.A.S.S. C.A.L.F. : 8 Behaviors of Sales Success in an Agricultural Dealership - Softcover

Lee, Frank

Softcover

ISBN 10: 097013990X ISBN 13: 9780970139900

Publisher: Sales Academy, Inc., 1997

Synopsis

P.A.S.S. C.A.L.F. is an acronym for the 8 behaviors of sales success specifically developed for Ag equipment salespeople. It shows salespeople what each behavior is, how it can help the salesperson make more money and how to develop the successful behaviors into successful habits.

This book, and the other book by Frank Lee, Managing Iron Salespeople, are currently used by 5 Ag colleges in their instruction programs.

This is not a collection of ideas or theories. These are practical behaviors than can be put into practice immediately to make money. It is written in a simple but compelling manner. Salespeople have a hard time putting it down.

About this title

About the Author

Frank Lee is a recognized expert in the agricultural implement industry. He has trained several thousand ag salespeople and their managers in dealerships all over North America. He has also worked with every major manufacturer and trained their personnel. He is in demand as a speaker at conventions. In 2003, he created the International Ag University, the first of its kind in the world, to develop ag people sequentially and constructively to become true ag equipment consultants. He also consults with numerous other industries around the world.

From the Inside Flap

Frank Lee founded Sales Academy in 1994 and has since taught thousands of salespeople the value of "Beyond FAB" selling.

Other salespeople and such notable authors as George W. Dudley have hailed Frank as a sales superstar, a master salesperson, and a great sales manager. However, Frank will tell you his skills are no more than average. Certainly, he knows and understands basic selling strategies. He will admit to many years of diverse selling experiences. He will even confess to having been extremely successful as a salesperson and sales manager.

What he attributes his selling successes to is something of a surprise. It is not, as he says, due to his dazzling charm, wit and intelligence . Rather, it is due to something far more basic and achievable. Frank credits his successful selling career to doing successful behaviors on a consistent daily basis. These successful behaviors have helped him create and run businesses in seven countries. These successful behaviors have catapulted him from a start-up operation in 1994 to the largest seller of the Fear-Free Prospecting and Self-Promotion Workshop in the world -- in less than three years.

These behaviors are not only simple, they are achievable by any dedicated salesperson.

This book is a combination of the following: 1. Frank s years of experience using successful behaviors; plus 2. His experience traveling with many John Deere salespeople; and 3. Numerous sales workshops he has taught in 11 countries.

Today Frank Lee continues to sell in huge quantities and to teach salespeople in many industries how to make successful behaviors work for them too.

He lives in Flower Mound, Texas but regularly travels all over the United States and overseas. He is married and has 2 children and 3 dogs, all of whom he is extremely proud.

Edition details

• Publisher: Sales Academy, Inc.
• Publication date: 1997
• Language: French
• ISBN 10: 097013990X
• ISBN 13: 9780970139900
• Binding: Paperback
• Number of pages: 95