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Who says telemarketing has to be torture, or that you have to be pushy to succeed with it? This book teaches you how to cold call using a consultative style. Learn how to feel way more comfortable making cold calls and how to prevent the urge to throw the phone out the window. Learn when telemarketing makes sense, and when it doesn't! And discover how to create effective, uncanned scripts. If you need more business, especially if you've tried telemarketing before, this is the book for you.
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Many years ago, I had to make 250 cold calls every Monday morning. At first, I duly read the canned script and gritted my teeth through the process. I was doing okay quota-wise, but faking self-confidence all the way. Then, one bright morning, I rebelled and used a personable approach that actually sounded like the real me. This was so successful, it helped me become the top seller in the company.
Fast-forward to developing a career in professional training: I started training others to use the same style and techniques and they, too, succeeded. Now I've translated that training workshop into a book that I believe you'll find both very useful and fun to read.About the Author:
Shawn Greene is an expert in increasing sales performance. She's taught thousands of people how to overcome one of the biggest roadblocks in selling--how to cold call successfully! Shawn's practical approach and humor take the pain out of cold calling and give you the edge to successful selling. Her clients include famous companies like Chevron and Wells Fargo Bank, and not-yet-famous entrepreneurs.
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Book Description Success Works Pub, 1999. Condition: New. book. Seller Inventory # M0970273193
Book Description Success Works Pub, 1999. Paperback. Condition: New. Never used!. Seller Inventory # P110970273193