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The author shows the reader the similarities between an operating business and the organ system of the body. He compares Finance/Circulation, Accounting/Lungs, Marketing/Growth, et al.
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The author is an internationally successful businessman and respected Colorado cardiologist. This is his first book.From the Inside Flap:
This insightful book offers a fresh look at business and its organization. While the usual treatments leave little room for creativity, The Body of Business ingeniously compares the critical disciplines of business to the crucial organs of the body and emphasizes the importance of balance in both these organisms.
Colorado cardiologist and businessman Ronald Law, MD, insists that nowhere do we see the abundance of perfection more than in nature – specifically in the human body. He believes that using the body as a model for business would produce similar perfection. In this thought-provoking book he writes that you can evaluate a business like a person; however, the approach must be systematic and comprehensive.
According to The Body of Business, there are five areas of enduring challenge for the contemporary businessperson: source of capital, innovation, technology, human resource, and management of the above. Dr. Law tackles these issues head-on and dissects business from head down.
He asserts that the brain of any organization is composed of the board of directors (the frontal lobe) and the chief executive officer (central cortex), while finance is the circulation, with money being the lifeblood of any organization. Marketing and sales is “growing up.” When you are young, everybody loves you. When you grow up, you become obnoxious; you must sell yourself. Business goes through the same life cycle. The information system is nearly identical to the nervous system and management is the kidney, a great “metabolic manager.” And so Dr. Law dissects these and many other major functions of the body and business.
This book exposes the striking similarities between a successful business and a healthy body and offers interesting analogies, stories, and insights into areas of neglect. Learn from life.
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Book Description Cor Books, 2001. Hardcover. Condition: New. book. Seller Inventory # M0970679025