The Cheers Model of Marketing gives a thorough understanding of what it takes to build customer loyalty. By using the relationship between Norm Peterson and Cheers, this book clearly and concisely illustrates the basic principles of Customer Relationship Management (CRM). " The Cheers Model will make sense to everyone.
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A business educator and coach with over 20 years of practical experience, Michael Synk is an author, columnist, and respected CRM and Leadership Expert. A member of the National Speakers Association, he uses memorable analogies to make complex business principles easy to understand.Review:
I would put this book on par with "How to Win Friends and Influence People" for changing your business life -- Tom Baggett, Jr., Consultant
The brillance of this book is in the simple anology Mike uses to anchor the fundamentals of customer relationship management. -- Verne Harnish, Founder of Young Entreprenaurs Organization (YEO)
This book is a quick enjoyable read that clearly illustrates salient CRM fundamentals. -- Kelly Fish, Professor of Marketing, Rhodes College
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Book Description In-Synk, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11097084090X
Book Description In-Synk. PAPERBACK. Book Condition: New. 097084090X New Condition. Bookseller Inventory # NEW7.2223285
Book Description In-Synk, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M097084090X