How to Create Customers as Loyal as Norm Peterson

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9780970840905: How to Create Customers as Loyal as Norm Peterson

The Cheers Model of Marketing gives a thorough understanding of what it takes to build customer loyalty. By using the relationship between Norm Peterson and Cheers, this book clearly and concisely illustrates the basic principles of Customer Relationship Management (CRM). " The Cheers Model will make sense to everyone.

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About the Author:

A business educator and coach with over 20 years of practical experience, Michael Synk is an author, columnist, and respected CRM and Leadership Expert. A member of the National Speakers Association, he uses memorable analogies to make complex business principles easy to understand.

Review:

I would put this book on par with "How to Win Friends and Influence People" for changing your business life -- Tom Baggett, Jr., Consultant

The brillance of this book is in the simple anology Mike uses to anchor the fundamentals of customer relationship management. -- Verne Harnish, Founder of Young Entreprenaurs Organization (YEO)

This book is a quick enjoyable read that clearly illustrates salient CRM fundamentals. -- Kelly Fish, Professor of Marketing, Rhodes College

"About this title" may belong to another edition of this title.

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Synk, Michael
Published by In-Synk (2001)
ISBN 10: 097084090X ISBN 13: 9780970840905
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Michael Synk
Published by In-Synk (2001)
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