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In order to get a fair share of the growing international leisure travel business, one should understand where it's coming from, why these travelers are seeking U.S. destinations, and what their specific needs are? By working with a U.S. - based "receptive operator", domestic suppliers (hotels, bus companies, restaurants, or attractions) are able to get a piece of the action without having to incur huge travel and marketing expenses.
Receptive operators are able to bring business to the United States from around the world, 365 days a year. This increasingly steady flow is highly lucrative, and one can get it by following a few simple guidelines.
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The Receptive Operator is intended to help explain the phenomenon of the international inbound tourist market and demonstrate how to achieve increased revenue and greater profitability. Although written primarily for hoteliers, the requirements explained and information provided will apply to all types of travel-related suppliers.
One of the sections particularly useful for American suppliers is the content and description of the significant European consumer travel laws. Definitely more stringent than anything in the United States, it is essential that suppliers understand these covenants and take measures to avoid costly mistakes.
Also included is an extremely useful glossary of leisure travel terms which will be of value for the novice as well as the seasoned veteran.About the Author:
Marilyn J. Reis has been actively involved in the travel industry for the past 20 years, and is universally considered to be one of the most admired and respected individuals in her field. She currently is executive vice president for Allied Tours, a leading receptive operator and a division of the Classic Vacation Group. In her present capacity, Ms. Reis deals with the planning, negotiation, development, implementation, and marketing of inbound travel to the United States and Canada. She is responsible for all contract negotiations with well over 3,200 hotels, ground transportation companies, and optional tour suppliers.
Ms. Reis has served as treasurer of the Receptive Services Association (RSA) and on the membership committee of the Travel Industry Association (TIA). She currently is an active member of the travel advisory boards of the Academy of Travel, the Best Western Hotels, and the Hilton Corporation. She formerly served on the boards of DisneyWorld, Omni Hotels, Opryland, and Sonesta Hotels.
As a result of a recent Inbound and North American Journeys publishers' poll in 2001, she was voted one of the top 20 most influential tour operators and receptives in the tour and travel industry.
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Book Description M. J. Lark Publishing, Inc., 2001. Condition: New. book. Seller Inventory # M0970875614