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This is the 5th edition of this book. Since initially published in 2001, it has been used by numerous organizations of all kinds to help them know what to do and say in the opening moments of a crisis. Those who have received it from their companies after having gone through the workshop on the same topic have found it to be a ready reference. It is easy to grab when something bad happens that thrusts them into the public eye in a potentially negative way. For those who have not been through the workshop, it can provide them with the basic information they need to make a positive initial impression with the news media and the public and then follow through to a conclusion that allows them to save their corporate reputation. Since new crises arise for some organization or person every day, there is never a lack of examples to be studied. This newest edition adds material about the pervasiveness of social media and the need to use it as a tool in crisis response. It also provides comments on news stories of 2008-2011 like the implosion of Tiger Woods, the BP Gulf Oil Spill, the Tylenol recalls, the Japanese earthquake/tsunami and nuclear facility crisis, and the loss of messaging clarity in the killing of Osama bin Laden. Numerous colleges and universities have selected it as a text in public relations and communications classes both for undergraduate courses (e.g. Appalachian State University, University of North Carolina at Asheville, Kansas State University) and graduate courses (Syracuse University, Judson University, University of Massachusetts at Amherst) and in certificate programs for emergency responders (Norwich University).
"synopsis" may belong to another edition of this title.
I learned what I know about dealing with the media during a crisis the HARD way. I was the one with the microphone stuck in my face when the company I worked for had an accidental chemical release or the railroad company overturned one of our railcars. This book is a compilation of what I learned about preventing and minimizing damage in a crisis. There are plenty of examples of what to do and not do. My hope is to help companies act responsibly and responsively when a crisis hits so that the negative impact is limited and they can get back to business.From the Inside Flap:
Bad things happen to good companies every day. Just read the newspaper headlines or listen to the TV news. You'll hear bout accidents, lawsuits, fires, workplace violence, allegations of financial impropriety -- countless incidents that could seriously damage an organization's reputation as well as hurt its bottom line. Some organizations survive the crisis and even manage to get positive press. These are the ones that are properly prepared to deal with the crisis within the first 1-2 hours. Managers and executives need to learn the valuable tips and techniques of dealing with the media that this book clearly explains.
As John D. Beckett, President of R.W. Beckett Corporation and the author of "Loving Monday" says: "Judy Hoffman knows her subject. This primer is the ounce of prevention that's better than the pound of cure. Think of her approach to crisis management as a low-cost but highly effective insurance policy. Her book has helped me and it will help you too!"
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Book Description Four C's Publishing Company, 2011. Condition: New. book. Seller Inventory # M0970901437