Winning Mindshare: The Psychology of Personalization and One to One Marketing

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9780971135826: Winning Mindshare: The Psychology of Personalization and One to One Marketing

Winning Mindshare focuses on helping companies attract and retain customers in today's rapidly changing business environment. Reaching customers amidst the overwhelming amount of information bombarding them requires a new perspective and a new approach. Winning Mindshare provides this through a unique set of strategies developed by focusing on the problem from the customer's perspective. Understanding the customer's mindset allows you to develop strategies that solve the customer's problem - and build meaningful and lasting customer relationships. Winning Mindshare shows you how. A must read for anyone looking to succeed in today's business climate.

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About the Author:

John I. Todor, Ph.D. is the managing partner of The Whetstone Group. He has owned and managed a marketing/graphic design firm with clients like GM, Ford Motor and Domino's Pizza. As director of business development for Indigo America Inc., he was responsible for evangelizing digital printing to the marketing community and building strategic relationships with CRM companies. As an analyst in the field of CRM he assessed how corporate America is aligning marketing strategies to thrive in today's evolving business climate. His consulting focuses on putting customer communication in sync with today's challenges by devising strategies, tactics and tools that exploit the potential of digital technology.

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