Winning Marketing Strategy: The Rules

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9780971154209: Winning Marketing Strategy: The Rules
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A no nonsense rulebook to follow to achieve a winning marketing strategy. Successful marketers don t just get lucky or serendipitously find success. They tend to follow rules rules of strategy that transcend all competitive situations, from war and sports to business and life. This book will take you through the 10 rules for strategic marketing success with hundreds of examples of organizations that have successfully followed the rules.

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Richard J. George, John L. Stanton
Published by Raphel Publishing (2009)
ISBN 10: 0971154201 ISBN 13: 9780971154209
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Richard J. George; John L. Stanton
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Book Description Raphel Marketing, 2002. Paperback. Condition: Brand New. first edition. 223 pages. 7.30x5.60x0.30 inches. In Stock. Seller Inventory # 0971154201

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