Synopsis
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
"synopsis" may belong to another edition of this title.
About the Author
John McElwee is a lifelong film enthusiast who began reviewing new movies in print at age 14. His articles have appeared in Films in Review, Monsters from the Vault, and Noir City Annual. He has taught and lectured on film and has programmed extensively for colleges and universities.
"About this title" may belong to another edition of this title.
Search results for Showmen, Sell It Hot!: Movies as Merchandise in Golden...
Stock Image
Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. New dust jacket. Seller Inventory # T08G-01574
Stock Image
Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Seller Inventory # mon0003483433
Stock Image
Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_452041649
Stock Image
Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011252915
Buy Used
US$ 10.68
US$ 7.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Showmen, Sell It Hot! : Movies as Merchandise in Golden Era Hollywood
Seller: Strand Book Store, ABAA, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Oversized Hardcover. Condition: Very Good. Seller Inventory # 3289467
Stock Image
Showmen, Sell it Hot!
Seller: Postscript Books, Newton Abbot, DEVON, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Before the modern phenomenon of the big budget movie, released simultaneously around the world with an enormous and coordinated marketing effort, individual picture houses had much more autonomy in how they promoted films locally. Illustrated with posters, lobby cards and archive photographs, this celebration of the golden age of cinema in America, from the 1930s to the 1960s, pays tribute to the showmanship of small-town exhibitors who kept audiences coming back week after week, whatever was playing. Seller Inventory # 511247
Buy New
US$ 15.45
US$ 15.01 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Showmen, sell it Hot! Movies as merchandise in golden era Hollywood
Seller: Hollywood Canteen Inc., Toronto, ON, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Dust Jacket Condition: New. 2025. Seller Inventory # 99295654
Stock Image
Showmen, Sell It Hot!: Movies As Merchandise in Golden Era Hollywood
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 286 pages. 11.25x8.75x1.00 inches. In Stock. Seller Inventory # zk0971168598
Buy New
US$ 35.50
US$ 20.47 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood
Seller: Hollywood Canteen Inc., Toronto, ON, Canada
Seller rating 5 out of 5 stars
hardcover. Condition: Like New. Dust Jacket Condition: New. 202Signed by authorFILED IB BACKROOM. Seller Inventory # 250725004
Buy Used
US$ 50.00
US$ 6.50 shipping
Ships from Canada to U.S.A.
Ships from Canada to U.S.A.
Quantity: 1 available