Plan It: A Down-to-Earth Guide to Market Planning and Budgeting

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9780971253445: Plan It: A Down-to-Earth Guide to Market Planning and Budgeting

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time and establishes a plan to meet those goals. This book discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation.

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Lisbeth Quebe
Published by Unknown (2002)
ISBN 10: 0971253447 ISBN 13: 9780971253445
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Lisbeth Quebe
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Lisbeth Quebe
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