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A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time and establishes a plan to meet those goals. This book discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation.
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Book Description Unknown, 2002. Paperback. Condition: New. Seller Inventory # DADAX0971253447
Book Description Unknown, 2002. Condition: New. book. Seller Inventory # M0971253447
Book Description Unknown, 2002. Paperback. Condition: New. Never used!. Seller Inventory # P110971253447