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Corporate Storytelling: Planning and Creating Internal Communications is an easy-to-follow blueprint for communicating effectively with employees.
Each chapter discusses a key communication principle or milestone using examples from a variety of business scenarios and templates that can be adapted for use in your own organization. Featured topics include:
* Writing tips
* Audience analysis
* Media selection
* Distribution, from memos and Web pages to presentations, conference calls and white papers
Whether your company is a 25 person services boutique or a global high-tech powerhouse with thousands of employees, this book's simple approach and easy-to-apply tips will work for you.
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Lecia Vonne Wood is a native of Colorado, where she lives with her daughter, Lily, and a shih tzu named Buddy. Wood has more than 15 years' business experience as an editor and writer and has worked with publishers, artists, design studios, Web designers, advertising agencies, nonprofits, and Fortune 500 companies. Her background as a performing artist and poet, journalist, mom, and self-employed writer make her uniquely suited to counsel all manner of businesspeople about communicating effectively with employees.
"Business communications are a lot like any other kind of writing," says Wood. "There's a story to be told and you must do it as succinctly and accurately as possible, with as much awareness of the recipients as possible. With Corporate Storytelling, I wanted to write a book that real people could pick up and use right away - without any special training or insight - to do something that they need to do, and do it well."
Corporate Storytelling: Planning and Creating Internal Communications is Wood's first book.Review:
"Corporate Storytelling teaches you how to communicate so employees will listen, understand, and respond positively to management messages." -- Justin Moore, Executive Leadership Council for Community Schools, NM
"Sensible and succinct . . . This book's tips for creating employee-centric, relevant messaging are valuable for companies of all sizes." -- Nora Lee Mosher, IBM Learning Services
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