The Renegade Server: Uncommon Strategies for Making More Money in 21st Century Food Service

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9780971584921: The Renegade Server: Uncommon Strategies for Making More Money in 21st Century Food Service
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This powerful book by hospitality author Tim Kirkland shows restaurant managers and servers how to sell more, serve better and make tons more money in the process. The book details specific, innovative techniques to grow sales, energize service and build repeat business every shift. Here's what restaurant pro's will learn from The Renegade Server: - Why people no longer base their tips on quality of service - The 10 commonly used phrases that damage check average and guest satisfaction - 9 scientifically proven techniques for increasing tip percentage - 21 meetings, activities and incentives that intensify teamwork and guest service - 59 tips and tricks to upscale service - Why Up-Selling; is dead (long live Up-Serving!) - How servers can treat their sections as their own start-up business - How to develop an army of loyal regulars - How to serve up customized experiences (not just food) to every guest

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About the Author:

Tim Kirkland is an author, speaker and consultant on the topics of salesmanship, hospitality and customer service. During his 15+ years in the hospitality industry, Tim has led beverage and training departments for numerous respected restaurant brands, been an award-winning operator and successful restaurateur. Tim s books and seminars focus on specific, actionable tactics that increase sales and intensify guest loyalty by aligning the interests of the company, the crew, and the guest. Tim is Founder of the Renegade Hospitality Group, which serves as a professional advisory resource to the restaurant, hotel, retail and customer service industries. For more information, please visit renegadehospitality.com

Review:

A fun, fresh and real-world look at what service and selling means in the 21st Century...Chockablock-full of dozens and dozens of ways to make more money while making customers happy. --Jim Sullivan, Founder and CEO, Sullivision.com

Tim Kirkland dishes up real-world experiences and actionable quick fixes for common money-losing mistakes. He offers plenty of Ah-ha moments and straightforward strategies for increasing checks and tips. --Donna Hood Crecca, Editor, Cheers Magazine

With its easy to understand and even easier to implement strategies, it is THE handbook for anyone interested in delivering a better customer experience and making more money. --Josh Davies, CHT , President, Council of Hotel and Restaurant Trainers 2006-2007

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