Wine a Global Business

ISBN 13: 9780971587038

Wine a Global Business

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9780971587038: Wine a Global Business
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Wine: A Global Business provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspective on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Edited by Dr. Liz Thach, MW, a Wine Business and Management professor at Sonoma State University, and Tim Matz, Managing Director/President of Jackson Wine Estates International, the book contains chapters written by over 40 world wine authorities and experts in academia and the wine industry. Each chapter offers practical and useful information on what is necessary to succeed in the wine business, and is essential reading for wine students, newcomers to the industry, and anyone wanting to learn more about the different business components of wine.

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Review:

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

Promoting education on wine business principles such as marketing strategy, finance and social environmental responsiblity is a laudable effort. This book does an excellent job of addresing these and other wine business issues. --Robert G. Mondavi, Chairman Emeritus, Robert Mondavi Corporation

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

This book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine. --Gina Gallo, Winemaker, Gallo of Sonoma

Liz and Tim have created an excellent read for the novice wine industry member as well as the veteran who wants to expand his knowledge in areas which are less familiar. --Adam M. Strum, Editor and Publisher, Wine Enthusiast Magazine

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