Why are small businesses that benchmark more profitable than those that don t? Did you know that on Who Wants to Be a Millionaire contestants get the right answer more often by asking the audience than by calling the smartest person they know? It s true. No matter how smart you are in running your small business, you can benefit from tapping the collective wisdom of business owners within your industry! Ron Sturgeon used peer benchmarking for a decade with other yard owners to build a local auto salvage yard from one employee into one of the largest such operations in the Southeastern United States leaving competitors in the dust. He eventually sold his operation to Ford Motor Co. What will you learn from reading this book about Ron s experience? 1. How to form or find your own peer benchmarking group 2. How to prepare for a successful peer benchmarking session 3. How to choose the right metrics to benchmark 4. How to do strategic planning collaboratively 5. How to choose strategic initiatives to pursue 6.How to translate the collective wisdom of the group into bottom-line profits in your business
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Ron Sturgeon, founder of Mr. Mission Possible small business consulting, combines over 35 years of entrepreneurship with an extensive resume in consulting, speaking, and publishing. A business owner since age 17 when his dad died and Ron had no place to live, Ron sold his chain of salvage yards to Ford Motor Company in 1999, and his innovations in database-driven direct marketing have been profiled in Inc. Magazine. After the repurchase of Greenleaf Auto Recyclers from Ford and sale to Schnitzer Industries, Ron is now owner of the DFW Elite Auto suite of businesses and a successful real estate investor. As a consultant and peer benchmarking leader, Ron shares his expertise in strategic planning, capitalization, compensation, growing market share, and more in his signature plain-spoken style, providing field-proven, high-profit best practices well ahead of the business news curve.
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