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Michelin, the Simpsons, Mickey, Astroboy and Miffy all fall victim to KAWS in C10, the third publication from the Brooklyn based artist. Most well known for his appropriation and intervention of material from the advertising world in the early 1990’s, KAWS has selected characters from toy, cartoon and comic book culture for his most recent body of work. Each page is a painting whose subject matter has been cleverly reworked with variations of his hallmark skull and crossbones.
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You don’t have to get it, but you do have to get them all. The whole set. And keep them mint. Do not open. Do not handle. keep in packaging. Keep away from the real world. Keep out of reach of children or anyone who wants to touch. Every KAWS product and product painting is guaranteed to insinuate a greater consumer construct. Do not think of any KAWS artifact as an individual piece, but rather as part of a bigger picture. Believe that if you somehow could collect every thing KAWS ever made you would gain unlimited access to Kawsworld amusement center gift shop, a non-linear hypothetical merchandising empire built around the daily morning television program, comic book, live action feature, remake, spin-off, revival, collectible convention circuit. Imagine: art as an assembly line of desire, painting as a factory of fictions, commodification as a creative enterprise, play things as untouchable, plastic as gilded reliquary treasure, ongoing narratives where none ! exist.
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