Holy Moly Mackeroly! Reflections on the Business of Art and the Art of Life

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9780971890107: Holy Moly Mackeroly! Reflections on the Business of Art and the Art of Life
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Holy Moly Mackeroly is a big book with a clear and simple message: starting something new challenges you from the inside out and sharing stories with friends along the way helps in the process.

If you want a book with lots of technical advice about starting up a home-based art business, there are plenty of excellent books in print – this isn’t the one! If you are looking for a book that takes a different approach with a very personal, direct, conversational tone, consider this one. And even if you do not want to start a business, this book has many insights into the creative process as a general theme.

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From the Publisher:

Holy Moly Mackeroly is a self-published memoir: a storytelling-style reflection about my process of creating a home-based art business and life experiences that I feel are connected to that journey.

It is all words with very few pictures, so if you want to see my artwork, thanks for your interest! You can learn about my carving and stamping techniques in my second book, published by North Light Books: Art Stamping Workshop is also available at Amazon.com.

I believed in writing Holy Moly Mackeroly that there was a place for such a book. That belief was based on my experiences of giving talks over the years on how I started with three rubber stamps, made 18 bookmarks (which my Mom sold for me in Santa Fe), and over time created a greeting card and art business that expanded exponentially. I have had an active card account at the Smithsonian since 1994 and have gone on to become a published artist and writer in major art and craft publications.

But more importantly to me, since this book was published in 2002, a community of artist-friends has emerged, beginning with the creation of an online group, started by a visionary reader. Our group is active in art and dedicated in friendships. We have gone way beyond the book as individuals and together in ways I never could have imagined possible when I began writing.

I believe in the value of storytelling. I believed enough in the value of what others have taught and given to me over the years that I gambled in a huge way to create this book – as author, publisher, distributor, cover artist, the works. The experience of immersing yourself in the entire process is incredibly rewarding.

I am grateful to people all over the world - they have read my book and shared their stories with me. If this is your kind of book, I hope you enjoy it! There is a Chinese Proverb that is my guiding principle: "A thousand mile journey begins with one step." Taking one step gets you to a whole new place. Are you ready?

From the Author:

I wrote this book with a feeling of gratitude and a deep sense of dedication. If what I have lived and learned from - the mistakes and the victories, the joys, embarrassments, and sheer perseverance - if any of it could be useful and encouraging to others, I wanted to share it. That is who I am and that is how I live. I love books! This is my first. To experience the "ripple effects" of this venture has been one of the most fulfilling things in my life.

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