The Marketing Glossary: Key Terms, Concepts and Applications - Softcover

Clemente, Mark N

Softcover

ISBN 10: 0971943427 ISBN 13: 9780971943421

Publisher: Clementebooks, 2002

Synopsis

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

About this title

About the Author

MARK N. CLEMENTE, president of Clemente, Greenspan & Co., Inc., has twenty years of experience in marketing, business development, and acquisition planning. He has handled consulting assignments for Fortune 1000 clients and major middle-market firms, and is the author of The Marketing Glossary: Key Terms, Concepts, and Applications.
DAVID S. GREENSPAN, cofounder of Clemente, Greenspan & Co., Inc., has spent more than fifteen years analyzing companies as targeted investments and acquisition candidates. He has developed strategic marketing, sales, and communication programs for companies engaged in mergers, acquisitions, and corporate restructurings. Mr. Clemente and Mr. Greenspan are frequent speakers before major business groups on the topics of predeal planning and postmerger integration.

Edition details

• Publisher: Clementebooks
• Publication date: 2002
• ISBN 10: 0971943427
• ISBN 13: 9780971943421
• Binding: Paperback
• Language: English
• Number of pages: 504