The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing

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9780972034500: The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing
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A small business marketing manual that is both comprehensive and simple to use, it covers all the marketing basics you need for long term growth. Chapters on marketing plans, branding, copywriting, search engines, marketing metrics, successful implementation, a glossary with 200+ words...and more. This book is a must read for any small business wanting to get its marketing house in order.

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From the Author:

When I wrote this book, my goal was to give you, the small business owner, all the marketing tools you need to grow your business. From marketing plans to targeting, from copywriting tips to search engine positioning...you need it all in one place. This book is the answer.

Too often small business books gloss over the specifics of what to do next. After all isn't that what you're after-a step-by-step approach to finding the answers to marketing your small business? If I've done my job right, you'll not only get the answers you need, but also uncover new ideas for your business.

In the end, I hope this book provides you and your business with momentum. That's a key outcome for any small business marketing effort...

From the Inside Flap:

Do you struggle with marketing? Are you unclear about what exactly marketing is? Do you wonder how to write a marketing plan? This book is what you're looking for. It contains all the marketing tools your small business needs in order to grow.

Using this practical manual you will learn:

* What marketing is, and what it isn't
* The most common marketing mistakes made in growing businesses-and how to avoid them
* How to develop your own marketing plan-the fast and pain-free way
* How to integrate your marketing efforts so you get the greatest bang for your buck
* How to measure the results of your marketing effort so you know what works and what doesn't
* Ways to effectively brand your company-so you stand out from your competitors.

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