Gross Margin: 26 Factors Affecting Your Bottom Line

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9780972316507: Gross Margin: 26 Factors Affecting Your Bottom Line
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This book shows retailers and other businesses how to raise gross margins without necessarily raising prices.

One way is to buy better and another is to raise prices, but there are 24 additional factors all businesses -- especially retailers -- need to know.

Satisfaction is 100% guaranteed.

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About the Author:

Bill Lee is an expert on gross margin control.

He has over 35 years of experience as a salesperson, sales manager, general manager, consultant and trainer. Over the past 15 years, Lee has conducted over 600 seminars and consulting assignments for businesses throughout North America.

In 1993, Lee earned the Certified Speaking Professional (CSP) disignation, the highest earned designation from National Speakers association.

Review:

"In 26 short, direct chapters, Lee conveys 26 proven methods to increase gross margins. Essential reading for all retailers." -- Carla Wildemar, editor, Building Material Dealer Magazine, January 2003

"This book is a must for anyone looking to improve their gross margin and their bottom line." -- Gifts & Tablewares Magazine, January 2003, Elly Valas, executive director, North American Retail Dealers Association

"About this title" may belong to another edition of this title.

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