The Companies We Keep is a fascinating read for kama'aina (local residents) and anyone with an interest in Hawaii's rich history or who has spent time in the islands. The book includes stories about 450 businesses, contains over 3000 facts, and 275 historical photos and images. It also includes 20 fun quizzes and lists, a time line of businesses in Hawaii and much more! This unique book grew out of an assignment given to the students in Bob Sigall's graduate-level Integrated Marketing class at Hawaii Pacific University. The students were asked to find out how well-known companies in Hawaii chose their names, slogans, and logos. After three semesters of reading their reports, it was obvious they had uncovered so many interesting stories, that they should be published. With that objective in mind, the assignment continued for another three years. The students interviewed over 150 companies and the author added more companies he knew to be interesting.
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Book Description Book Condition: Acceptable. May have some shelf-wear due to normal use. Pages may include notes, underlining, and highlighting. Bookseller Inventory # 0KVBHV003EX7
Book Description Small Business Hawaii. Paperback. Book Condition: Fair. Bookseller Inventory # G0972450424I5N00
Book Description Paperback. Book Condition: As New. Signed by Authors. Bookseller Inventory # K-16-163
Book Description Small Business Hawaii, 2010. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0972450424