This is the essential handbook for marketing books in the Christian marketplace. Packed with valuable information on promoting your books in this niche market, this guide is the perfect resource for publishers, self-publishers, and authors.
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Sarah Bolme is the co-founder and Director of Christian Small Publishers Association (CSPA) whose purpose is to represent, promote, and strengthen small publishers that produce materials for the Christian marketplace.Review:
Mention the word marketing to any author, and you will likely gain a reaction between a glazed-over coma to outright panic. Authors love to write, but many fear the business side of publishing. Your Guide to Marketing Books in the Christian Marketplace plans to change this fear into a workable, I-can-do-it project.
Bolme, co-founder and director of Christian Small Publishers Association, quickly points out that this book is different from other marketing texts. The relatively small book is packed with specific resources and personal contact information, including names, addresses, phone numbers, websites, and e-mail addresses. Publishers will gain an invaluable and all-inclusive resource book, and authors will catch a behind-the-scenes glimpse of what marketing is about.
Marketing and selling books is not an overnight process; it takes time. It is all about learning how to connect, obtain distribution, advertise, acquire book reviews, and pursue book awards as part of the development plan.
The first part of the book is geared more toward publishers, but writers will gain insight and appreciation for the intricacies of the publishing world. Viable author opportunities are addressed later and range from small to large budgets. Bolme discusses how to gain a radio interview, schedule speaking engagements, begin e-mail campaigns, and much more.
I was amazed at the extent and variety of information. The only thing that could have made it better would have been an index for quick reference. Other than that, you cannot go wrong with this book on your shelf. -- ACWriters Christian Communicator; Beth Loughner and Joyce K. Ellis
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Book Description Crest Publications, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110972554653