Advertraining: 35 Ways to Turn Students into Fans

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9780972763004: Advertraining: 35 Ways to Turn Students into Fans
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This book will show you how to sell your ideas by applying principles from advertising, training, and psychology. While traditional teaching focuses on intellectual knowledge and skills, the advertraining approach adds emotion. Advertraining ensures that students will not only understand what you teach, they will like it. This book will inspire your creativity by showing how advertising campaigns apply to classes, e-learning, and communication.

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About the Author:

James Hassett earned a Ph.D. in psychology at Harvard, and taught at Wellesley College and Boston University. In 1985, he founded Brattle Systems, Inc. to develop and deliver classroom training and e-learning for clients ranging from American Express to Zurich Financial Services. He is the author of four books and over 50 articles in such publications as the International Journal on E-Learning, TRAINING, Psychology Today, and the New York Times Magazine.

Review:

"Jim's breezy style and humor create 35 very readable chapters. Each explains a specific marketing concept, followed by advice." -- Kevin Kruse, e-learningguru.com

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