CRM For The Common Man, by Russ Lombardo, identifies and discusses a business’ planning process, how to develop a CRM strategy for a business, and what needs to be done to ensure success of a customer relationship implementation. Since most businesses on average lose 50% of their customers every 5 years, a core objective of CRM is to improve customer retention. This is a critical business issue today and CRM can help to improve this for most companies. CRM For The Common Man helps businesses navigate through the confusion to guarantee a solid foundation for a successful CRM implementation. CRM For The Common Man serves as a business-planning tool for any company. It provides practical, real-world advice and guidance for businesses wanting to implement a strategy to help retain their customers. This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations. Instead, CRM For The Common Man focuses on how to plan for a CRM implementation, rather than just how to do one.
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A veteran of three decades in the high-tech industry with CRM vendors such as GoldMine Software and SalesLogix, Russ Lombardo has put his experience into print to assist the "common man" in their quest for an effective CRM strategy. His background in successful sales process engineering with literally hundreds of clients uniquely qualifies him to assist the reader who is considering a CRM implementation for their business. Russ'’ unique understanding of the sales process and its effect on the client comes from his experience as a sales executive who built and managed large sales organizations. His knowledge spans both internal and external sales departments and includes successful experiences with automation of remote sales teams. This book is a compendium of the knowledge gained from those experiences and is designed to set the reader on the correct path for a successful implementation. A nationally recognized speaker, writer, sales trainer, and CRM specialist; currently Russ is President of PEAK Sales Consulting, a firm dedicated to working with those organizations who need to develop, implement, or tune their sales and CRM processes. By developing and implementing successful sales processes and CRM strategies, then training sales teams about those processes as well as successful sales methodologies, PEAK Sales Consulting helps businesses exceed their goals. PEAK Sales Consulting can be reached at firstname.lastname@example.org.Review:
If you are considering implementing CRM... Russ has provided you with an invaluable roadmap to ensure success in the process. -- Joe Outlaw, Research Director - Customer Relationship Management, Gartner, Inc., 2003
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Book Description Peak Sales Consulting, 2003. Paperback. Book Condition: New. Bookseller Inventory # P110972826300
Book Description Peak Sales Consulting, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0972826300
Book Description Peak Sales Consulting, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0972826300