CyberSelling - Using CRM Technology to Help You Sell

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9780972826327: CyberSelling - Using CRM Technology to Help You Sell
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CyberSelling will improve your sales career, and your sales team, by teaching what you need to know in order to succeed in today's tough and challenging economy. CyberSelling combines the 3 key ingredients for making your sales career more successful; Sales Processes, Selling Skills and CRM Technology. CyberSelling will teach you and your sales team: 1. What Selling Skills to use, 2. When to use these skills in the Sales Process, 3. How to use CRM Technology to apply your Selling Skills and Sales Process. Whether for a sales team or an individual sales professional, you will learn various selling skills -- from Cold Calling to Closing, and even Customer Retention after the sale. You ll see how to use a sample CRM product, GoldMine, to assist in each of the stages of the sales process as well as how to use this technology to support your selling activities. The PEAK Sales Process is highlighted as the sales process used to guide you through your selling activities in the most effective order. CyberSelling was written for: - Sales & Marketing Professionals, Sales Managers, Executives, and Business Owners in companies of all sizes, both private and public, - Sales Managers who want to build a world-class sales organization, - People new to the sales profession who want to become very successful, very quickly, - Veteran sales professionals who want to re-learn sales techniques or refresh their selling skills, - Any sales professional and manager looking for ways to efficiently and effectively engage CRM Technology into their sales activities, - Sales organizations, and sales individuals, in need of an organized and simple Sales Process to increase their sales effectiveness, - Anyone involved in sales who wants to achieve better results in their sales career. If you fall into one or more of these categories, CyberSelling can and will benefit you enormously by making you more successful in your sales career!

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CyberSelling will improve your sales career by teaching you what you need to know in order to succeed in today's tough and challenging economy. Whether for a sales team or an individual sales professional, you will learn various selling skills -- from Cold Calling to Closing, and even Customer Retention after the sale. You'll learn how to use an actual CRM product, GoldMine®, to assist in each of the stages of the sales process as well as how to use this technology to support your selling activities. The PEAK Sales Process(tm) is highlighted as the sales process used to guide you through your selling activities in the most effective order.

CyberSelling combines the 3 key ingredients to make your sales career more successful - Sales Processes, Selling Skills and CRM Technology.

CyberSelling is for:

* Sales & Marketing Professionals, Sales Managers, Executives, and Business Owners in companies of all sizes, both private and public * Sales Managers who want to build a world-class sales organization * People new to the sales profession who want to become very successful, very quickly * Veteran sales professionals who want to re-learn sales techniques or refresh their selling skills * Any sales professional and manager looking for ways to efficiently and effectively engage CRM Technology into their sales activities * Sales organizations, and sales individuals, in need of an organized and simple Sales Process to increase their sales effectiveness * Anyone involved in sales who wants to achieve better results in their sales career

... If you fall into one or more of these categories, CyberSelling can and will benefit you enormously by making you more successful in your sales career!

About the Author:

Russ Lombardo is a specialist in Sales and Customer Relationship Management (CRM). His background in sales management and sales process engineering with literally hundreds of companies uniquely qualifies him to assist anyone involved in sales to improve their selling skills, develop sales processes and use CRM technology to help them sell. Russ is a consultant, speaker, author, trainer and coach with over three decades in the high-tech industry holding a variety of sales, marketing and technical positions. He has worked for major CRM vendors, including GoldMine Software and SalesLogix, as a sales executive where he built and managed successful sales organizations. He has helped hundreds of companies design and implement their Sales and CRM processes using the latest technologies and methodologies. Russ is President and Founder of PEAK Sales Consulting where he consults with large and small businesses in a broad range of industries who want to increase results by acquiring and retaining customers. As a speaker, Russ presents sales and customer retention seminars, workshops and training courses, as well as keynote and conference speeches, to dozens of audiences every year. He is the author of CyberSelling, CRM for the Common Man and Smart Marketing. Russ' goal is to help organizations increase their revenue and success by developing world-class sales organizations and outrageously loyal customers.

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