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Synopsis
If you'd like heavily crisis-related media relations advice right at your fingertips in an easy-to-read, entertaining style, you might want to consider this newly updated version of "Keeping the Wolves at Bay: A Media Training Manual." This indispensable guide was written by national crisis management consultant Jonathan Bernstein, president of Bernstein Crisis Management LLC and editor/publisher of Crisis Manager, an international email newsletter.
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About the Author
Jonathan L. Bernstein, president of Bernstein Crisis Management LLC, has more than two decades of experience in all forms of crisis management public relations – crisis response, vulnerability assessment, planning, training and simulations.
Bernstein’s crisis and issues management experience has encompassed virtually every industry and includes corporate, agency and non-profit positions. Prior to entering the PR world in 1982, he spent five years as an investigative and feature journalist -- to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Intelligence.
Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for "those who are crisis managers whether they want to be or not," currently read in 75 countries, and author of Keeping the Wolves at Bay: A Media Training Manual. He has been quoted as an expert source by a wide range of media outlets, to include AP, BBC, Business 2.0, CBS, ESPN, Fox News, NPR, Reuters, The Christian Science Monitor, TheStreet.com, The Wall Street Journal, USA Today and many local and regional publications. In September 2004, he was one of 22 individuals nationwide identified as "people who should be on the speed dial in a crisis" in a PR Week feature entitled "The Crunch-Time Counselors."
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