PR Without BS: The Practical Handbook of Ethical Public Relations is a cut-to-the-chase guide that shows public relations and marketing communications professionals how to put and keep ethics at the front and center of their company's public relations strategies, tactics, messages and programs. Loaded with practical advice and over 30 checklists, worksheets and example documents, it shows professionals of all levels how to make an underperforming PR program good - and a good PR program even better.
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An international public relations professional for nearly twenty years, Anna Fijewski has held executive and senior management positions at several global companies. She is the founding principal of Fijewski Marcom Services LLC, a public relations and marketing communications firm.Review:
Anna Fijewski skillfully walks you through every step of building a powerful PR program. A must-read for every PR professional. -- Kevin and Kristine Tanzillo, Dux Public Relations
Anna Fijewski’s manual should be the bible for all public relations professionals. "PR Without BS" is not an oxymoron. -- Larry Martel, Assoc. Professor of Journalism, The Walter Cronkite School of Journalism and Mass Communications, Arizona State University, and former radio and TV news anchor, KPHO, Phoenix, Arizona
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Book Description Fijewski Marcom Services LLC, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0974616508