Seven Steps to Successful FHA Marketing

 
9780974697543: Seven Steps to Successful FHA Marketing

FHA loan volume has skyrocketed, and now accounts for more than 30% of all mortgages. Do you know how to reach them effectively?

This powerful new audio CD is designed for loan originators, mortgage brokers and real estate agents on exactly how to create a powerful marketing campaign to capture new customers! Discover the exact formula used by top producers around the country as 25-year industry veteran and international speaker Chip Cummings walks you through a 7-step process with examples and exact scripting to find and tap into niche markets - even in the toughest of times.

Chip's tested and proven techniques are shared with the listener, and include practical, easy-to-follow steps for increasing your sales and market presence. The roadmap includes:

1. Identification

2. Location

3. Participation

4. Information

5. Facilitation

6. Activation

7. Retention

As well as a secret 8th step! This is not just theory, but practical steps that Chip and his clients (which include Bank of America, Countrywide, InterFirst, U.S. Dept. of HUD, and hundreds of others) have used successfully for years. Actual examples and ultra-niche markets are used to illustrate the concepts for you! Tracks are professionally studio recorded, and CD can be played in any audio player. Build up your business today, and reach into the new and explosive FHA market.

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About the Author:

Primary author Chip Cummings, CMC is a 25-year mortgage industry veteran, with over $1 billion in real estate volume, including hundreds of millions in FHA loans.

A Certified trainer for NAMB and MMBA, he has taught thousands of industry players the art of lending and marketing. An international speaker and mortgage industry consultant, Chip is the best-selling author of several books including 'Stop Selling and Start Listening' (Northwind, 2004), and 'Mortgage Myths' (Wiley, 2008).

Chip has appeared on Fox News, NBC, CBS, ABC, USA Today, and in dozens of magazines and newspapers. He has also written numerous articles and the past president of the Michigan Mortgage Assn. Bio, interview and appearance information is available at ChipCummings.com, or by contacting (616) 977-7900.

Review:

Can't believe what a difference this has made with our team members. They are now getting into markets that seemed all but impossible before now. --Charles Williams - Countrywide

Clear, concise and straight to the point. Perfect for any loan professional wanting to tap into the FHA market. -- --The Mortgage Press

Can't believe what a difference this has made with our team members. They are now getting into markets that seemed all but impossible before now. --Charles Williams - Countrywide

"About this title" may belong to another edition of this title.

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Chip Cummings
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