SPINNING THE BOTTLE is a collection of case studies and guidelines to promoting wine, wine companies and wine-related issues. In it, 50 experts tell how they conducted winning public relations campaigns and what they accomplished. The experts who contributed include l; ong-time wine publicists and marketing experts as well as association officials.
The book is must reading for anyone involved in managing a winery or marketing wine. It's as relevant to the student of wine and marketing as to the seasoned executive or winery owner, and a great source of ideas to even the most weathered PR professional.
"synopsis" may belong to another edition of this title.
Posert was the long-time head of public relations for Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter.
Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine related subjects.
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Book Description Board & Bench Pub. PAPERBACK. Book Condition: New. 0974756601 New Condition. Crisp pages and tight binding. Slight shelf wear on cover. Bookseller Inventory # UQV-VJLV-3412
Book Description Wine Appreciation Guild, 2004. Paperback. Book Condition: New. New Paperback! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse unread, sealed in plastic, exact artwork as listed, Bookseller Inventory # 100170610060
Book Description Board & Bench Pub, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0974756601
Book Description Wine Appreciation Guild, 2004. Paperback. Book Condition: New. Bookseller Inventory # DADAX0974756601
Book Description Board & Bench Pub, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110974756601
Book Description Wine Appreciation Guild. PAPERBACK. Book Condition: New. 0974756601 New Condition. Bookseller Inventory # NEW7.1499560