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No attribute is more distinguishing and valuable to mobile network operators and their constituents (customers, suppliers, and investors) than customer location information. Location-based Services (LBS) are predicted to finally take off beginning in late 2005 to early 2006. Many people do not understand the underlying technologies necessary to position wireless devices, render the raw positioning data into usable location information, manage location information, place the information into context through Geographic Information Systems (GIS), and the issues associated with the use of location information by consuming LBS applications. This publication provides the reader with an easy to understand, step-by-step approach to location determination and management - crucial knowledge for exploiting location as a value-added service enabler for mobile communications. Features and Benefits: This publication will answer your most important questions including: What are the primary positioning technologies for cellular communications and how do they work? What are the advantages and disadvantages of various positioning methods for various types of location-based services (LBS)? What is Geographic Information Systems (GIS) and why is important to positioning, location management, and LBS? What are the standards-based means for managing location information?
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Gerry Christensen is well known in telecommunications within his fields of expertise and is commonly a lecturer at many conferences and exhibitions. He is inventor of a patent pending system for delivery of identity information to wireless data devices. He is a board member of the Mobile Marketing Association and supports various industry initiatives within wireless communications. Mr. Christensen has been published in many periodicals, reports, and books including Wireless Intelligent Networking. He has also been a registered professional engineer since 1995. Mr. Christensen has over 17 years of experience in planning, engineering, product management and business development for signaling networks, intelligent networks, and wireless communications networks. Range of experience spans fixed and wireless network operators, service bureau, and value-added application provider companies. Specialized technology and applications experience in the areas of mobile location services/technology, mobile messaging services, and prepaid wireless. He has worked for leading telecommunication companies including VeriSign, Iluminet, SignalSoft, and Bell South Cellular. He started his career as a traffic engineer for BellSouth Telecommunications. Mr. Christensen has an MBA in Information Systems Management from Auburn University, and a Bachelor of Science in Industrial Engineering from the University of Florida. He is married with two children, and resides in Louisville, Colorado. David Hilliard Williams is an internationally-known expert in the wireless/mobile communications field. His particular specialty is in Wireless Location, including Wireless 911 (E911), Location-Based Services, Radio Frequency Identification (RFID), and location-related Wireless Fidelity (Wi-Fi). He has developed industry-leading business and technology strategies and implementation approaches in these areas and provides consulting services to some of the leading enterprises in the U.S., South America, and Europe. Mr. Williams has been published and quoted by some of the leading magazines and newspapers in the country. He is a member of the Association of Public Safety Communications Officers (APCO) and the National Emergency Number Association (NENA). Mr. Williams has over 17 years of consulting experience working at the most senior executive levels. Prior to founding E911-LBS Consulting, Mr. Williams was an Associate Partner with Accenture, the world's largest technology consulting firm, in their Communications & High-Technology Strategy Practice. He has also worked for Booz, Allen, & Hamilton and Deloitte Consulting. He started his career as an electrical engineer for Hughes Electronics. Mr. Williams has an MBA in Information Systems Management from The University of Texas at Austin, and a Bachelor of Science in Electrical Engineering from Purdue University, graduating from both with top honors. He is married with four children, and resides in Wilton, Connecticut.
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