Michelle Howe Persuasive Writing Made Easy

ISBN 13: 9780975950906

Persuasive Writing Made Easy

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9780975950906: Persuasive Writing Made Easy

Do you want to know the secrets of writing a persuasive message? Do you want to know how to convince people to buy your product or service?

Creating a winning sales message is quick and easy if you know the formula.

Writing expert Michelle Howe will take you through a simple step-by-step process of persuasive writing that shows you: How to connect with your audience. How to persuasively present your sales message. How to express your message clearly. How to organize your message for impact. How to use emotions to appeal to your audience. And much, much more!

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From the Author:

I have created a simple step-by-step guide that leads you through the process of persuasive writing. Once you understand this technique, you can use it to compose any persuasive business message you need to write: memos, letters, e-mails, flyers, sales scripts, or brochures.

A persuasive message is used when you believe the reader will need to be convinced to come to your way of thinking. It is most commonly used in sales to promote a product or service. It can also be used to try to change someone's opinion or viewpoint. An example of this type of persuasive format is seen in the editorial section of the newspaper.

Unlike other business messages, a persuasive message is all about strategy and pyschology. In order to do it right, you need to follow a specific format and keep in mind that emotions trigger the response in your reader. The more "hot buttons" you touch with the readers, the more likely you will be able to convince readers to do what you want them to do.

From the Inside Flap:

Don't be fooled by the size of this book; it is a powerhouse of information. It is concise, to the point and full of valuable content.

This powerful little book reveals the secrets of creating a persuasive message without making you read for days. In addition, the author has included a series of writing tips to help you improve your writing skills.

Jam-packed with information, this book will guide you in creating irresistible sales messages to promote your product or service. It will be sitting on your desk, dog-eared and highlighted, for years to come. It will become the sales tool you cannot do without.

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Michelle Howe
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