Synopsis
STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.
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About the Author
Richard S. Levick, Esq. is President and CEO of Levick Strategic Communications, protecting brands and reputations during the highest-stakes global crises and litigation. The firm has won numerous communications awards, including Crisis Firm of the Year. A regular commentator on television, Mr. Levick was named to the PRNEWS Hall of Fame for lifetime achievement. Larry Smith is Senior Vice President of Levick Strategic Communications and a respected marketing and crisis management counselor serving corporations, professional firms, and high-profile individuals. His other books include the highly acclaimed INSIDE/OUTSIDE: HOW BUSINESSES BUY LEGAL SERVICES(American Lawyer Media, 2001).
"About this title" may belong to another edition of this title.
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