Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation

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9780976218401: Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation

It's no secret that new ideas fuel profitability. Even when companies hire top talent and teach best skills, few are able to affect the bottom line unless their employees can -generate and execute new concepts. It sounds like a simple principle, but finding new ideas can become a company's greatest challenge. What if we were to tell you that a little comedy theater in Minneapolis has created an incredibly effective ideation process to help businesses generate more and better ideas? In fact, the owner and executive producer of that little -theater has used this breakthrough process to help companies like 3M, Altria, Medtronic, Best Buy, Disney and hundreds of others achieve greater innovation. Now, John Sweeney is sharing that process in his new book, Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation.

Borne from the formula used for more than 45 years to help write outlandish satirical comedy, Sweeney's book describes eight principles that guide companies, leaders and individuals to generate more and better ideas. Using client case studies, individual testimonials and a lighthearted writing style, this book is especially appealing to business leaders, team builders and companies seeking to find the "next big idea."

According to Sweeney, "Perhaps the most beneficial part of our process is the practical application portion, in which the idea gets fleshed out and prepared for implementation. The only way an idea can become profitable is by taking it from the individual mind and the brainstorming session to the company conference room and the factory floor. Our process explains how and when to implement constraints into idea generation in order to bring true gems into fruition."

As evidenced in Innovation at the Speed of Laughter, Sweeney and the Brave New Workshop continue to entertain, educate and inspire.

Years ago, John Sweeney left a successful corporate real estate career to follow his passion for performing improvisation-based comedy. Combining his insights in business with his passion for improvisation, John has become a leader in workplace innovation and corporate ideation. He is the owner of the Brave New Workshop Theatre,

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From the Author:

According to Sweeney, "Perhaps the most beneficial part of our process is the practical application portion, in which the idea gets fleshed out and prepared for implementation. The only way an idea can become profitable is by taking it from the individual mind and the brainstorming session to the company conference room and the factory floor. Our process explains how and when to implement constraints into idea generation in order to bring true gems into fruition."

From the Back Cover:

IF YOU HAVE TRIED TO DEVELOP 7 HABITS TO USE A FISH TO MOVE YOUR CHEESE, YOU NEED TO READ THIS BOOK!

Some of the world’s most innovative companies use the Brave New Workshop’s 8 Secrets to increase productivity!

"Sweeney has been a part of our organization’s success. He has helped our employees increase their skills and has a real talent for getting the best out of people." Kevin McHale, Vice President of Basketball Operations NBA’S MINNESOTA TIMBERWOLVES

"We all seek to employ the best minds in our businesses but what good is it if we don’t encourage those minds to fly to new places and create new and better ways of seeing things? Innovation at the Speed of Laughter is a toolkit of techniques guaranteed to unleash new ideas, written by one of the most consistently creative teams in comedy theater." Marilyn Carlson Nelson, Chairman and CEO CARLSON COMPANIES

"John Sweeney gets to the heart of what makes people work together effectively and uses improv exercises to teach those behaviors. John’s approach is fun, but powerful—it highlights what your team is doing right and what it needs to do better. We enjoyed working with John and highly recommend his program." William Ohlemeyer, Vice President and Associate General Counsel ALTRIA GROUP, INC. (Parent company of Kraft Foods, Maxwell House, Nabisco, Oscar Meyer, Post Cereal, and Tang.)

"You lead and manage your training workshops with great skill, keeping all the attendees interested and involved. Thank you for helping to move our sales effort to the next level." Dick Carlson, Vice President of Sales INFINITY BROADCASTING, CBS/VIACOM

"John used humor and an innovative perspective to help us look at Risk Management from a different view. The new vocabulary and insight we gained propelled us into a new chapter in our organization’s growth." Anurag Saksena, Vice President of Risk Management GMAC-ERS

"John Sweeney helped us work through a very difficult session with one of our major customers. He led us (laughing) through several of his trademark exercises. The skills we gained led to a new and productive dialogue." Jim Wadsworth, Director of Learning and Development UNITED PROPERTIES LLC

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