Mastering the Case Analysis: The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews

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9780976306139: Mastering the Case Analysis: The MBA Guide to Management, Marketing, and Strategic Consulting Case Interviews

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.

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Alexander Chernev
Published by Brightstar Media, Inc. 2005-10-31 (2005)
ISBN 10: 0976306131 ISBN 13: 9780976306139
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Book Description Brightstar Media, Inc. 2005-10-31, 2005. Paperback. Book Condition: good. 0976306131. Bookseller Inventory # 530983

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