Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work - Hardcover

John J. Campbell

Hardcover

ISBN 10: 0976309637 ISBN 13: 9780976309635

Publisher: Syneos Health, 2018

Synopsis

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical or biotechnology company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.

Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry.

Gain an understanding of the inner workings of each functional area in the typical company.

Learn the interdependencies among functional areas and how they affect the company's strategic goals.

Understand how each functional area impacts the company's financial success.

The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.

This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.

Topics covered in the book include:

The global scope of the pharmaceutical industry

Typical pharmaceutical company structure

Customer groups supply and demand drivers

Pharmaceutical product lifecycle

Drug Discovery

Drug Development

Business Development

Marketing

Sales

Managed Markets

Manufacturing

Distribution

Each function-specific chapter explains:

The role of that functional area in fulfilling the pharmaceutical company s mission

The impact of that functional area on company profitability and strategic vision

Key activities within that functional area

Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:

Sales

Marketing

Market Research

Medical Affairs

Business Development

Training

Contract Research

Medical Education

Advertising

Public Relations

Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.

Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.Understanding Pharma is an introduction to how pharmaceutical and biotechnology companies actually work, from both a scientific and a business standpoint.

About this title

About the Author

John Campbell founded Campbell Alliance in 1997 using his extensive experience in the pharmaceutical, contract research, and information technology segments of the healthcare industry. Today, the company is the premier provider of management consulting services to the pharmaceutical and biotech industries. Prior to founding Campbell Alliance, Mr. Campbell was a director for GlaxoWellcome and the Vice President of Business Development for a US subsidiary. Mr. Campbell earned an MBA from William & Mary in Williamsburg, Virginia, and received his BBA, summa cum laude, from Pace University in New York. He is also the author of Lingua Pharma, the definitive glossary of industry terms.

Edition details

• Publisher: Syneos Health
• Publication date: 2018
• ISBN 10: 0976309637
• ISBN 13: 9780976309635
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 301