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About the Author
Victor Cheng is a business-to-business marketing expert and inventor of the Bookmercial. He has been a speaker at Harvard Business School and the MIT Sloan School of Management. He is a Stanford University graduate and former McKinsey & Company consultant where he advised Fortune 500 executives who run $500 million a year businesses. He has held CEO, CIO, and marketing executive positions in five high-technology companies.
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How to Get Customers in a Cluttered, Confused, and Skeptical Marketplace
Seller: Crossroads Books, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: near fine. what the traditional marketing five marketing forces that have lost power with the authors discusses his new marketing approach. softcover, binding very good, cover sharp, pages clean, 157 pages. Seller Inventory # 5563120
Quantity: 1 available
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How to Get Customers in a Cluttered, Confused, and Skeptical Marketplace
Seller: Salish Sea Books, Bellingham, WA, U.S.A.
Seller rating 5 out of 5 stars
PAPERBACK. Condition: Very Good. 097646246X Very Good+; Softcover; 2007, Innovation Press; Covers still glossy; Pages clean & unmarked; Tight binding with straight spine; Black and red covers with title in red and white lettering; 166 pages; "How to Get Customers in a Cluttered, Confused, and Skeptical Marketplace," by Victor Cheng. Seller Inventory # SKU-F2502608241
Quantity: 1 available