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Looking for better performance from your dealership? John Wyckoff literally wrote the book on running a successful motorcycle dealership back in the mid-1980s. He called it Mind Your Own Business. A lot has changed since then (and some has not).
In this new book, MYOB-2 Mind Your Own Business, 2nd Edition: The Complete Guide to Profitable Powersports Dealerships, John delivers more than 100 pages of new insights and information gained in another 20 years of experience in the industry. He covers the many changes, such as the expansion of dealerships from motorcycles to related powersports (like ATVs and watercraft) and the impact of computer management tools and Internet marketing. He even provides guidance on dealing with the behavior tendencies of your employees and your customers.
Starting out with help in taking a hard look at where your dealership is now, the book provides questionnaires, forms, and guidelines, along with practical "real-world" advice, that will help you improve your bottom line -- starting NOW.
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John Wyckoff brings more than 40 years experience working in various roles in the recreational powersports industry. A motorcycle rider himself, he founded and ran Intersport Fasions West, the leader in leather riding apparel. He has worked as a consultant, sales trainer, author and speaker, assisting giants like Harley-Davidson and individual dealerships alike.
His articles have appeared in numerous industry publications and he still writes monthly columns for both Motorcycle Product News and Motorcycle Consumer News. He has also served on committees and boards for industry organizations.
His leadership and service to the industry have been recognized with a "Key Award" from the Motorcycle Industry Council in 1990 (only six have ever been given).Review:
"John Wyckoff literally wrote the book [the first edition]on how to run a motorcycle dealership." -- Robin Hartfiel, Publisher/Editor, Mototcycle Product News
"[Dealers] need a dose of John at least once a year." -- Bob Dron, President, Bob Dron Harley-Davidson & Big Dog, Oakland, CA
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Book Description Windsor Media Enterprises, LLC, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P110976530406