PUBLIC: The Race to Establish Your Identity Online is a guidebook on how to promote yourself on the Internet. You will learn how to create and establish an online presence and can feel confident and prepared for getting Googled. You will learn: - How to monitor and protect your reputation online - How search engines work and what they look for - The one BIG mistake to avoid when setting up a website - Proven personal reputation management tips The race to establish your identity online is in full swing - and that means each of us is becoming a public figure. Get ahead of the curve with this do-it-yourself guide and determine how YOU want to be perceived online.
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Nino Kader is President and founder of International Reputation Management (IRM) in Washington DC. Dr. Christine Schiwietz is Professor of Sociology at Georgetown University.
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