Execute or Be Executed: How Executives Can Deliver Bottom-Line Results from Top-Line Strategy is a must-have primer for corporate executives struggling to get the results they require and demand from their corporate strategy. Corporate strategy execution expert Gregg Crawford identifies the "gap" or disconnect between having a strategy to achieve corporate objectives and the execution of that strategy. And then he presents a comprehensive methodology for closing that gap using Pivotal Agreements, the 3D Strategy Execution model (data, dialogue, and discipline) and his unique Strategy Execution Discipline to attain revenue and margin optimization. Crawford's highly effective methodology is grounded in over 25 years of experience working with such notable companies as Agilent Technologies, AT&T, Autodesk, BellSouth, Cisco Systems, Dell Inc., Hershey Foods, Hewlett-Packard, Johnson & Johnson, Microsoft, Motorola, Owens Corning, and United Parcel Service. As a result of reading the book, company executives and sales professionals will learn how to optimize revenue and margins, and how to create solutions that enhance their customers' profitability—and along the way, strengthen and solidify those customer relationships. In this day and age, with executives at major global companies facing increasing pressures from shareholders and financial analysts to improve company profitability, cash flow, and share price, corporate leaders can ill afford to operate without deploying Crawford's proven methodology for executing corporate strategy at the customer interface.
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Gregg Crawford is founder of BayGroup International, a global consulting and performance improvement firm that helps executives optimize their execution of corporate strategy at the customer interface. His firm offers consulting and performance change methodologies that have transformed companies for more than 25 years. As President and Chief Executive Officer, Mr. Crawford manages the overall operations of the firm, with special attention to the revenue, margin, and organizational growth of BayGroup International worldwide. Mr. Crawford has authored and published numerous articles in the areas of negotiation, creating customer teamwork, and strategy execution. Mr. Crawford provides consulting to many senior managers of Fortune 500 global companies, and is a keynote speaker for executive forums.
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Book Description Golden Gate Publishing, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # M0977258203