Dickless Marketing: Smart Marketing to Women Online

 
9780977729708: Dickless Marketing: Smart Marketing to Women Online
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In the pages of this book you will learn how to successfully draw in those eager women shoppers. Then, you will learn how to get them to buy, using today’s mouse-to-house expediency.

Consider this challenge from the author:

My experience as an Internet consultant was showing me that many online businesses approach the Internet thinking they have the right answers, when they don’t even know the right questions! Here are the questions you should be asking: "Who is spending the most money online?" And, "What will get this market to my Web site to buy from me?"

The answer to the first question is: "Women."

The answer to the second question is: Dickless Marketing.

Chapter by chapter, DiVita shows how...and more importantly, WHY...some sites successfully market to women and other don’t. Chapter 9 is entirely devoted to analyzing six e-commerce sites using DiVita’s "Dick-e-meter" rating.

In Chapter 10, DiVita says, "Don’t ask Freud what women want, read on--" Get your copy of Dickless Marketing and read on.

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About the Author:

Yvonne DiVita is President and Founder of Windsor Media Enterprises, LLC. Nine years of Internet experience and research - studying how "real-time" contact was changing the social construct of communication - convinced her to form a company focused on helping entrepreneurs make the most of this dynamic technology. Windsor Media Enterprises helps people write, edit, and publish Web content, e-docs, e-books, and Print-on-Demand publications.

Her own popular blog, Lip-Sticking (from the title of Chapter 2 in the book), carries on the conversation begun here ... how to reach the largest consumer group on earth - women!

Review:

This book is fabulous! ... it should be the cornerstone for anyone building a business and marketing it online. -- Kim Haas, owner/publisher, Womans-Net.com

To help you understand how women shop (whereas men get), this book is for you! -- Sandra Beckwith, author, Why Can't a Man Be More Like a Woman?

Yvonne DiVita is one savvy woman. Buy her book. Put her wisdom to work on your Web site. -- Tom Collins, JD, consultant

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Publisher: WME Books, 2004
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