In How to Win Clients & Influence People, Andy Buyting, Founder & CEO of Carle Publishing shares and discusses the Three Pillars of Marketing to help you become THE thought leader in your marketplace - creating an unfair advantage over your competition.
This book teaches readers how to utilize the following three pillars:
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Andy's thought leadership journey started when he published his first business book in 2007 and first magazines in 2009. Since that time, he has leveraged custom magazines and online digital content strategies to establish himself as a leading authority in content marketing and brand positioning. He is a regular contributor to PROFITguide.com. Through his company, Carle Publishing Inc., Andy and his team make these strategies and tools accessible to their Client-Partners. They make creating a magazine and publishing online Easy, Effective and Economical.
"Whoever owns the ink in an industry is the one who gains an unfair advantage over their competition"
- Verne Harnish, Founder of Entrepreneurs' Organization (EO) and Author of Scaling Up
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