In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.
Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.
Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.
Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.
Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.
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Joey Asher is president of Speechworks, a presentation and communication training company based in Atlanta, Georgia. As a former utility lawyer, he calls himself a geek who can speak. Weaving together case studies, quotes, and often hilarious interviews, Joey Asher is the perfect guide for high-tech individuals looking to speak simply and persuasively about any complex topic.
Joey Asher has written four books on presentation skills and selling: 15 Minutes Including Q & A: A Plan to Save the World from Lousy Presentations ; How To Win a Pitch: The Five Fundamentals That Will Distinguish You from the Competition ; Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People , ; and Selling and Communication Skills for Lawyers.
Joey is currently the president of Speechworks, a public speaking skills training firm based in Atlanta. Speechworks has been training business professionals and sellers connect with listeners and sell ideas since 1986. The firm offers communication and public speaking skills training and coaching in the form of workshops, workshops, seminars, and private sessions.
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