How can you be immensely successful for many years, and yet not be imitated by competitors? Impossible, you say. Not so. Virgin Atlantic, the Body Shop, Apple Computers, and Birkenstock they all achieved this status, and there are ample additional examples. They cracked the secret of successful differentiation that is not imitated and are adored by customers who think that they are incomparable. Dr. Dan Herman calls it an Unfair Competitive Advantage. It's not at all unethical. Everyone has a fair chance of attaining such an advantage including, every reader of this book.
There is a secret to successful differentiation that is not imitated. It is a psychological secret that has to do with the way your competitors think. Most marketers today are MBA graduates who tend to think and operate in typical and predictable ways - you might call them MBA Clones. You can take advantage of their biases and outsmart them. In this groundbreaking book, Dr. Dan Herman not only reveals the secret of successful differentiation that is not imitated but also supplies you with a comprehensive set of practical rules and tools that will enable you to make an unfair advantage your reality.
Dr. Herman, a competitive strategy consultant with vast global experience, a seasoned CMO in a large corporation, a branding professional and a businessman, does not tell you to 'think out of the box' as so many do he provides you with a new and comprehensive toolbox for success.
-- The secret of successful differentiation that is not imitated
-- How to scan methodically for both strategic and tactical opportunities for success
-- How to integrate a business model, a competitive strategy and a brand concept to create a unitary 'unique success formula' for your company
-- How to create marketing hits short meteoric successes
-- How to use electrifying marketing, just-on-desire branding and the brand drama approach to build emotionally powerful brands, and many other useful additions to your profit-generating arsenal of concepts and methods.
Using a plethora of examples from top businesses around the world, Dr. Herman offers a business oriented-point of view that is fresh and different, and even humorous at times. Even though this book will turn your thinking inside out, everything in it is practical and easily applicable in any kind of business.
"synopsis" may belong to another edition of this title.
Dr. Dan Herman is an expert in identifying growth opportunities and creating competitive advantages for companies and for brands. He is a co-owner and the CEO of "Competitive Advantages," a global strategy consulting firm. Dr. Herman is also a keynote speaker, professional lecturer, seminar leader and training workshop moderator.
"About this title" may belong to another edition of this title.
Book Description Paramount Market Publishing, Inc., 2008. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9031861
Book Description Paramount Market Publishing, Inc., 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # M0978660285
Book Description Paramount Market Publishing, I, 2008. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110978660285
Book Description Paramount Market Publishing, Inc. Hardcover. Book Condition: New. 0978660285 New Condition. Bookseller Inventory # NEW7.1504215