Everything We Needed to Know About Business, We Learned Playing Music

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9780978990015: Everything We Needed to Know About Business, We Learned Playing Music
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A compilation of interviews with 32 CEOs and business leaders who played music as a child or adolescent and view that experience as a defining one in preparing them for success. The 9 common lessons learned, attributes developed, and insights gained are identified, discussed, and illustrated through the experience and personal accounts of the research participants. These illuminating musical stories chronicle the journeys of these business leaders from the band room to the boardroom.

This unique and entertaining perspective on the power of music education is ideal reading for business leaders, innovators, educators, musicians, music hobbyists, and other music enthusiasts.

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About the Author:

Craig Cortello is a twenty-year veteran of business, most recently serving as national sales manager of a consulting firm. He is also a thirty-year veteran of the guitar, a self-taught pianist, composer, and a contributing music writer to several publications.

Review:

“Craig Cortello makes an important point: making music impacts people in a way that they will probably not get anywhere else, and it affects all of them differently... It’s not about giving people the opportunity to become famous musicians; it’s just about giving them the tools they need to succeed in life.”

 

Moriah Harris-Rodger, Executive Director, The Fender Music Foundation

“Craig Cortello makes a strong case for music education as an important ingredient in the success of many CEOs. At a recent CEO Roundtable® retreat we explored how jazz is a very good metaphor for business today because the discipline of improvisation is required...many of the CEOs had musical backgrounds – and several still play in small bands.”

Loren G. Carlson, Chairman, CEO Roundtable, LLC

“Craig Cortello’s book is a refreshing real-world take on the arguments for why music and music education matter to all of us. Craig tells a powerful story using first-hand accounts of people from all parts of the business world who share a powerful belief in music and its many proven benefits.”

 

Scott Robertson, APR, Director of Marketing and Communications,

NAMM (National Association of Music Merchants)

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