I always wonder why every year there are so many new books being published on the subject of negotiation and why should I publish another one. As a paradox, even though there is annual growth in literature on the subject, people are finding it more and more difficult to negotiate. It amazes me the frequency people use force to achieve their negotiation objective rather than using a negotiation procedure. It seems as if human patience is running out. Let s take a look back in human history to examine how people negotiated in 2000 B.C., paying special attention to the Phoenicians , known as the Traders of the Sea for their mode of business and their successful negotiation skills. Why were they such great negotiators? What were their negotiating techniques? What principles did they follow, and how can we apply those principles today? While analyzing multiple successful modern negotiations, I discovered a new concept in practice, which I have coined Tradeables. I also believe using tradeables was an active practice of the ancient culture of the Phoenicians. You will see how such dealings in 2000 B.C. are applicable today. We will analyze the seven principles of the Phoenician society, according to Sanford Host in his book Phoenicians, and show how to use those same principles to help you find Tradeables that can leverage your negotiations.
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About the author – Dr. Habib Chamoun-Nicolas Over two decades, Dr. Chamoun-Nicolas has been conducting negotiation and business development activities in diversified sectors (industrial, commercial, government, institutional) for the sales and marketing of services and products. He has worked for ELF Aquitaine, ICA Fluor Daniel, and Brown and Root. Dr. Chamoun has trained thousands business and government professionals on A Business Development Approach on Sales and Negotiation and has conducted extensive research on How Mexicans Negotiate.Dr. Chamoun-Nicolas graduated from University of Texas at Austin and the Monterrey Institute of Technology and has participated in several special executive programs, such as the Program on Negotiation at Harvard University and the Brazilian Seminar at the International School of Business at the University of South Carolina. Dr. Chamoun has also been an invited guest speaker and instructor at several universities: Thunderbird School of International Business in the GLOBAL MBA program, MBOC at the University of Texas, PANAM, University of Texas Dallas Cohort MBA program, and the University of Houston on Negotiation and Business development related topics. Dr Chamoun has participated as a professor at the Virtual University of the Monterrey Institute of Technology in Mexico. The Autonomous University of Honduras, Business International School of San Pedro Sula and Catholic University of Guayaquil Ecuador are among the Central and Latin America Universities were he has taught negotiation. He is the author of many articles on negotiation and the books: Desarrollo de Negocios, in its 3rd edition, Trato Hecho-Guía para una Negociación sin Fallas (2nd edition) and DEAL: Guidelines for a Flawless Negotiation (a special edition on Culture and Negotiation, in English). A partial list of his commercial and industrial clients includes: Exxon-Mobil, Marathon Oil Company, Halliburton, Dynasol (Repsol / Grupo Desc), Telmex, Telcel, Axtel (Bell Canada), Maxcom, Sears, Banorte, Banrural, Jugos del Valle, USA, Bimbo Snacks, USA, T-Systems International, AMECO (equipment branch of Fluor Daniel Corp), AIT Group Mexico, Baxter, Grace Davison, RSM BEPAM, Santa Marina y Esteta Abogados, Henkel, Celanese, Procter and Gamble, CAIC, Shell Oil, Franklin Covey, Grupo Educare, SGS Mexico, and others. Dr. Chamoun is a member of the advisory board of the Frank Evans Center for Conflict Resolution at the South Texas School of Law. Also he is a board member of the American College of Acupuncture and Oriental Medicine, Genesys, ITS, and the CELH (Chamber of Latin entrepreneurs of Houston). Dr. Chamoun has been honored as the writer of the year 2006 at the 4th Hispanic Book Festival of Houston and he has been appointed by Major Bill White of Houston as a Council member of the Mayor’s International Affairs & Development Council of the Americas. Dr. Habib Chamoun-Nicolas was awarded with the title of honorary professor at the Faculty of entrepreneurial specialties at the Catholic University of Santiago de Guayaquil.
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